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How to Choose Your Carrot - ReachForce Book Club


  This week we’re reading and talking about Connect Direct’s whitepaper – How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology...
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The Forces of Long Tail Software and Services


Chris Anderson's book on "the business of selling more of less" has enlightened people's thinking about current market economics where modern day technology and the Internet has enabled long tail ecommerce to flourish. For this blog post, I...
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Out with the old, in with the YES WE CAN!


The web world is watching the transition of power from the old administration to the new Obama team with keen interest. Already we’ve seen the switch between the previous version of whitehouse.gov to the new version....
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Employees asked to write self-appraisals?


I used to think that asking employees to create self-appraisals was a great idea. I used to encourage organizations to make self-appraisal a regular component of their performance management processes. But in the last few years, I’ve changed my...
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Analytics in Latin America


If you run an e-commerce site or use AdWords to direct traffic to your business' webpage, chances are you're interested in knowing what visitors to your site are clicking on, what content interests these potential customers and what avenues brought...
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Linking Performance Appraisals to Business Plans


Performance appraisals should never be conducted in isolation of the overall business direction. It is important to link each person's goals and objectives back to the business overall goals and...
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