Search Content


Featured Content


Content Categories



Measuring customer loyalty

Measuring customer loyalty and developing a retention strategy are critical to an organization's success. The organization that understands and manages customer loyalty has a leg up on its competition. This section includes a variety of resources, news, guides and tips to building strong customer loyalty in your organization. Get up to speed on customer loyalty-related definitions and terms. Read expert advice on how to create a sound strategy and build customer loyalty using new technology. Find out how marketers are using the Web to better connect with their customers. Learn about utilizing CRM software to build a loyalty program and identifying high-value customers in the call center. Read a chapter download on creating a customer-focused CRM strategy that can help build customer loyalty. Learn about B2B and B2C loyalty programs and how customer experience management relates to customer loyalty.

Related CRM Professional Services Articles

Inline Language Translation to your Website


Learn how to add inline language translation to your website using Google AJAX language API. You may either put the languages in a drop down menu or use the country...

Read more about Inline Language Translation to your Website...

Small Cuts Help To Stave Off Layoffs


Even as layoffs reach historic levels, some employers in the United States have found an alternative to slashing their work forces. They're nipping and tucking instead. A growing number of employers, hoping to avoid or limit layoffs, are...

Read more about Small Cuts Help To Stave Off Layoffs...