Search Content


Featured Content


Content Categories



Out with the old, in with the YES WE CAN!

The web world is watching the transition of power from the old administration to the new Obama team with keen interest. Already weíve seen the switch between the previous version of whitehouse.gov to the new version.

(The new version validates to W3C standards, by the way.) With this redesign comes better access to information, a more approachable design and a new Creative Commons license for itís content.

Additionally, Kottke points out that the robots.txt file has also changed from almost 2400 disallows down to only one. Thatís a serious change in transparency.

But one of the more visible examples of the shift in our governmentís use of the web comes with the change in guard of TheWhiteHouse Twitter account.

Below is a screenshot illustrating the Bush teamís use of Twitter and the change to Obamaís team. Both are using it to announce key events or PR-like topics. But notice the differences in formatting Ė Bushís team never made it under the 140 character limit. Itís almost as the text in the Twitter stream is grabbed from the first couple of lines of a press release. (I canít verify this as the links are all broken now that the new whitehouse.gov site is live). After the shift, you can see Obamaís team making better use of the brevity that Twitter encourages. The messages are concise and to the point. Nothing is obscured by trailing or sentences being cut short.

This is another clear example of how the new government gets it. Itís also an indication that the brilliance that was the campaignís use of social media will continue on into the new administration.

TheWhiteHouse Twitter page


Related CRM Professional Services Articles

Lasso's Real Estate CRM


The news as of the first cup of coffee this morning, and the music is Rev. Gary Davis's classic country blues album, Say No To The Devil. The Jefferson Airplane's Jorma Kaukonen is only one of the more high-profile rock artists who've been heavily...

Read more about Lasso's Real Estate CRM...

Block Words with FoxReplace


Learn how to complete hide certain words from appearing on web sites so that the Internet is slightly more safer for your kids and...

Read more about Block Words with FoxReplace...